DEUTSCH

Senior Copywriter - January 2023 - Present

• Leads a team of copywriters who service multiple accounts, primarily Walmart but including Nintendo, Keurig-Dr. Pepper, Pizza Hut, Credit One, and more.

• Partners with performance-minded senior creatives to develop branding, marketing, and advertising initiatives designed to solve complex problems for some of the world’s largest and most recognizable brands.

• Builds bridges with strategy and data analytics teams to bring data-driven insights into all phases of my team’s creative process: brainstorming, concepting, comping, and executing.

• Contributes across the agency in new businesses pitches and development of assets of all kinds, including banner ads, GDN copy, email, social posts, OLV, physical activations, product names and packing, and wherever else I’m asked to help.

• Consistently exceeds and often shatters performance benchmarks set both by Walmart and our internal teams, as evidenced by year-over-year improvement in CTR, VSR, VCR, CAC, CPC, and overall conversions.

• Led the most-successful Walmart+ Week campaign, seeing over 1.1B impressions, 158% member participation and +0.97% to target CAC, while securing 520 earned placements across national and local media.

• Developed a thought leadership blog and email program with the Chief Digital Officer to market the Deutsch Tech & Innovation Studio, for which I am now the lead, working on UX, website dev, AI and more.

CHEWY

Senior Copywriter - September 2021 - January 2023

• Took on a larger leadership role with a growing team of writers, ranging from healthcare experts and big-idea wizards to functional comms masters and pure novices.

• Collaborated with senior designers, art directors, and creative directors to brainstorm and concept big ideas for always on and tent pole campaigns, as well as agile social posts and email sends.

• Learned to sell those ideas to diverse stakeholders, ranging from product experts to CEOs, with persuasive skill and a commitment to data-backed decision making.

• Executed those ideas expertly, remaining pivotal to the creative process from the first brainstorm of a tagline to the final pass in proofreading.

  Owned and revamped Chewy’s email marketing program, installing A/B testing, overseeing asset creation, and seeing this program become Chewy’s second-largest revenue driver behind Autoship.

• Led copy development for several significant rebrands within the Chewy portfolio—including Chewy itself, Frisco Pet Products, and American Journey—becoming a steward for consistent (but diverse) brand voices.

• Became the go-to social writer, working closely with social strategists and producers to

  grow Chewy’s follower counts significantly.

  Copywriter - June 2017 - September 2021

• Stood up Chewy Studios Dallas, a product-focused photography and videography studio, as the first writer hired outside the headquarters in Florida.

• Supported Chewy’s in-house branding and marketing teams, while simultaneously serving our national brand partners and owned private-label brands.

• Wrote myriad types of video content, including product demonstrations, in-depth explainers, how-to videos, social content and more.

• Oversaw all on-set production efforts as a combination script supervisor, on-set writer, at times director, and creative producer.

• Wrote long-form explanatory copy for product display pages, expertly balancing informational communication with the fun of the Chewy brand.

• Collaborated frequently with designers and art directors to concept and execute short-form marketing assets, supporting evergreen efforts and tent pole events.

• Led a lean but mighty team of full-time and freelance writers, learning how to guide established writers and mentor and inspire younger writers new to the field.