Pitched and led creative on the Iovate unifying rebrand across their full portfolio of fitness brands, including SIXSTAR, MuscleTech, and Hydroxycut
Won the AOR pitch for National Business Institute, which included integrated omnichannel strategy and general creative direction across organic and paid social, YouTube, email, and print.
Crafted NBI's first full-funnel brand platform, "Practice Forward," from core positioning, strategy, and messaging to funnel-phase creative execution across awareness, consideration, and conversion
Developed high-impact creative that helped grow the National Business Institute LinkedIn brand account across KPIs like Followers (+44%), Impressions (+163%), and Engagement Rate (+10%)

Developed campaign concepts and creative across Walmart+, Nintendo, KDP, and others in collaboration with art, strategy, production, media, and client teams
Sat across awareness, performance, and brand teams as a cross-functional creative partner, contributing everywhere I could and focusing on delivering key insights, pitches, and executions
Learned to incorporate data into every phase of the creative process, concepting based on insights, executing based on KPIs, and optimizing in collaboration with data analytics teams
Contributed high-volume, high-impact creative ideas and executions that helped Walmart+ achieve 5X faster growth compared to Amazon Prime and 2X YoY member growth
Acted as the creative lead for the most successful Walmart+ Week member event to date, delivering 1.1B impressions, 520 earned placements, 158% member participation, and +0.97% to target CAC
Led the Deutsch Performance team’s AI pilot program, developing processes to guide creative execution within Adobe Firefly and Gen Studio, Google Gemini, Midjourney, Magnific and others

Stood up Chewy Studios Dallas, building and collaborating with a full-service creative team across copy, design, video, photography, and marketing
Oversaw copy for Chewy’s private-label brands, developing messaging strategy and brand voice for tentpole events, key brand activations, and always-on campaigns
Supported Chewy’s Frisco and American Journey brands, contributing to their growth from white-label products to top-rated brands (100k+ five-star reviews)
Developed high-engagement social content streams, including Chewy Eats and Chewtorials, which grew Chewy’s social following by millions across platforms
Owned Chewy’s email marketing, creating content calendars, templates, and A/B testing programs that drove engagement and established email as a key digital revenue driver
Mentored junior copywriters, building high-performing teams and strengthening their creative, conceptual, strategic, and writing capabilities